Do not use these verbatim. Texts always work best when they are in your own words and own tone. These are ideas/concepts for you to build on.
First Text:
Hey {First Name}, this is Realtor with Company. This is my new business number, please add it to your phone and let me know if you need anything.
Holiday Text:
"Happy Memorial Day, {First Name}! Hope you and your family have a safe and amazing weekend. Realtor w/ Company.
Birthday Text:
Happy birthday, {First Name}-hope this year is your best ever and all the best. Realtor with Company.
Referral Text:
Hey {First Name}...we've worked together in the past and hopefully you enjoyed your experience. I am texting to see if you would mind keeping an eye/ear out if anyone you know needs a realtor? I promise to take great care of anyone you refer. No pressure! Hope all is well. Realtor with Company.
Hey {First Name}-once a year I like to reach out and see if my clients know of anyone who is looking for a new home in hopes of earning referral business. If you or anyone you know ever needs anything, I would be honored to help. Realtor with Company.
Anniversary Text:
Hey {First Name}, another year has passed since we closed on your home. Time flies. It was my pleasure helping you on this day, and I hope you are doing well. Realtor with Company.
Articles:
{First Name}, I found this article about real estate prices in your area and it made me think of you. Hope life is amazing. Realtor with Company.